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Tuesday, 4 September 2012

Pantene and Beautiful Lengths: National Donate Your Hair Week

Yesterday marked the launch of the inaugural Beautiful Lengths program (www.beautifullengths.com.au) - the first of its kind in Australia to inspire women to grow, cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment. And actress Naomi Watts, beauty writer Zoe Foster, and leading hairstylist Barney Martin are involved [scroll down for inspiring clips]:





Arecent study by Pantene revealed that 90% of Australian women would be prepared to cut and donate their hair to help a friend with cancer and is now calling on women across the country to get involved and pledge their ponytails.

In partnership with the brilliant charity 'Look Good… Feel Better' - a free national community service program dedicated to teaching cancer patients techniques to help restore their appearance during chemotherapy and radiotherapy - Pantene will fund the creation of real-hair wigs by helping women grow beautiful hair to donate to the program. These wigs will be distributed across Australia at no cost to cancer patients.

Here's what Naomi has to say about the campaign:



And here's leading hairstylist Barney Martin's take on the campaign, with a demo on what the process involves:



With cancer a leading cause of death in Australia - with 1 in 3 women diagnosed before the age of 85 - many people are aware of the physical and emotional devastation caused by the disease, and over half of Australian women will either be affected by cancer themselves or have a female friend or family member who is affected by cancer.

Actress Naomi Watts has joined forces with fellow Pantene ambassadors - beauty expert, Zoë Foster, and leading hairstylist, Barney Martin - to encourage women across Australian to skip the hair trim and grow their hair longer and stronger before donating their ponytails to 'Beautiful Lengths' during National Donate Your Hair Week in November.

The week will kick off in Sydney on Monday 12 November, with National Donate Your Hair Week seeing hair donation events taking place across the country, with women pledging their hair to the Beautiful Lengths cause.

Naomi said: “I’m really proud to be part of Pantene Beautiful Lengths and bring this fantastic cause home to Australia. If we can support women undergoing cancer treatment by donating our hair, that’s a difference I hope many of us will make.”

Sally Harrold, National Program Manager for Look Good…Feel Better, said: “Look Good…Feel Better is proud to be involved with the Beautiful Lengths Campaign. This reflects the shared support of women we consistently see in action at Look Good…Feel Better workshops. Hair loss is such a significant element for patients at this time in their lives, and we applaud this initiative of Pantene.”

Mary Ann Azer, External Relations Director for P&G Australia said: “As a worldwide leader in haircare products, Pantene is committed to giving back to the community. The beauty of the Pantene Beautiful Lengths campaign is that it provides a way to make an enormous, real difference to the lives of women undergoing cancer treatment in Australia. By donating your hair to Beautiful Lengths or by simply helping to raise awareness of the program, you will be supporting women who have lost their hair through cancer.”

As the Pantene Beautiful Lengths campaign says: "To us it’s hair, but to women with cancer, it’s hope."

To see Pantene Beautiful Lengths content and to stay informed go here:  http://www.beautifullengths.com.au/ or 'like' the Pantene Facebook page here:  https://www.facebook.com/PanteneANZ and you can follow the 'Look Good Feel Better' campaign on Twitter here: https://twitter.com/lgfbaustralia

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