Last night cast, crew and broadcaster NBC Universal got together in Sydney to launch 'Fashion Bloggers', the new Australian TV show which will air tonight at 8.30pm on The Style Channel on Foxtel.
As episode one goes to air, producers Core3 Entertainment are actually still capturing the final events and locations and editing on the go – kinda like the life of the bloggers themselves.
The fashion bloggers profiled in the show are:
Kate Waterhouse, Margaret Zhang, Sara Donaldson, Zanita Whittington, and Amanda Shadforth.
And here is the extended trailer:
The creators of 'Fashion Bloggers' are Philippa Whitfield Pomeranz and Rebecca Buttrose. 'Fashion Bloggers' collaborated with MATCHESFASHION.COM (a luxury online retailer with a boutique feel),engaging all five members of the cast, each developing bespoke social content for the brand.
Fashion Bloggers demonstrates the business of leveraging brands in the digital world, following five of the best (Australian) blogger businesswomen who do it successfully.
You can follow the series on social media here, below:
The 'Fashion Bloggers' premiere episode airs tonight, Wednesday 22 October, on Style on Foxtel, at 8.30pm, and each Wednesday.